Case Study: Ben & Jerry’s boosts engagement and voucher redemptions with Appetite Creative Solutions

Ben & Jerry’s drives 50,000+ voucher sign-ups with Appetite Creative

Ben & Jerry's wanted to promote the launch of their new Cookie Dough 'Wich product and encourage voucher claims while also gathering precise data on who was downloading and redeeming them. Appetite Creative addressed this challenge using a Connected Packaging solution.

Appetite Creative designed an interactive web app that required users to sign up to claim a voucher, which created a unique identifier to track each user. This provided Ben & Jerry's with a downloadable, GDPR-compliant dataset of over 50,000 registrants. The solution achieved a record number of voucher downloads and furnished the brand with a priceless set of user data to optimize future campaigns.

Ben & Jerry’s