Case Study: Smile Business Products achieves instant sales updates and self-service mobile app management with Apperian

Smile - Customer Case Study

Smile Business Products, a provider of printers, managed services and IT solutions to small- and medium-sized businesses across northern California and western Nevada, needed a faster way to get up-to-date product information, pricing and promotions to its mobile sales reps. IT did not want to take on another management platform, and marketing wanted visibility into who was accessing apps and content without manual reporting.

By adopting Apperian’s cloud mobile application management, Smile’s e-commerce marketing director created a self-managed “Smile Store” of apps, videos and links that can be updated instantly and tracked for adoption. The solution eliminated IT overhead, cut app upload time from 20–30 minutes to seven, improved field access to current promotions, and boosted app use—giving Smile’s sales force a measurable competitive advantage.

Smile

Patsy Cutler E

eCommerce Marketing Director