Case Study: Nationwide achieves a secure, 1M+ download, 4.5‑star mobile banking launch with Apperian

NationWide - Customer Case Study

Nationwide, one of the UK’s largest savings and mortgage providers with 15 million members, needed to launch a customer-focused mobile banking app but faced significant risk from device and OS fragmentation, plus the complexity of running a large internal pilot and capturing employee feedback across thousands of users.

Nationwide used Apperian to securely distribute and manage app builds to 3,000 employees on their own devices, control access and versions, and collect categorized feedback for triage. The pilot reduced launch risk and improved quality—resulting in more than 1 million downloads and a 4.5‑star rating in app stores.

Nationwide

Kate Watson

Head of Group Digital Design