Case Study: Large Consumer and Industrial Vehicle and Equipment Manufacturer achieves dealer mobilization and faster deal closings with Apperian

Large Consumer and Industrial Vehicle and Equipment Manufacturer - Customer Case Study

A large consumer and industrial vehicle and equipment manufacturer with more than 1,500 dealerships needed to move its dealer network off a clunky, PC-bound web portal so salespeople could access inventory, pricing and sales tools anywhere on the lot. The company also needed analytics to measure ROI, simple distribution and version control, and a way to secure and revoke proprietary data without managing the many different personal devices used across its dealer network.

The manufacturer chose Apperian’s device-agnostic mobile application management platform and private-branded app store to distribute task-specific and hybrid apps, integrate role-based access via Active Directory, and apply app-level security policies. Within six months the company had streamlined app distribution and updates, enabled beta testing, gained real-time usage analytics tied to dealer performance, increased adoption, and regained the ability to remove apps and data when users left.