Case Study: MIRL builds a one-tap expert consultation marketplace with Appening

MIRL launches a 4-language consultation marketplace with Appening

MIRL is a social platform seeking to create a marketplace for paid one-on-one video consultations with experts and creators. The challenge was that while experts had audiences on social feeds, there was no integrated, trusted way for seekers to instantly find and pay for a conversation, as doing so required stitching together multiple separate tools. Appening partnered with MIRL to design and engineer the full product to solve this.

Appening built a complete cross-platform marketplace for MIRL featuring real-time video calling, in-app payments, and a social discovery feed. The solution included a shareable profile page for experts, native incoming-call screens on iOS and Android, and automated payouts. The result was a single app where seekers can discover an expert, start a video call, and pay for it without ever leaving the application.

MIRL