Case Study: Geck achieves agent-ready storefront visibility and higher conversion insights with Appening

Geck launches agentic commerce platform in 12 weeks with Appening

Appening partnered with Geck, an agentic-commerce intelligence platform, to address a critical challenge. As AI agents increasingly shop on behalf of humans, online stores were losing sales because their sites were not built for autonomous code, causing transactions to fail invisibly due to issues like broken selectors and CAPTCHAs. This revenue leak was completely hidden from traditional analytics, which couldn't differentiate agent traffic from human visitors.

Appening designed and engineered the entire Geck platform in just 12 weeks. The solution included an analytics dashboard, a site audit engine, an autonomous agent simulator, and a tracking pixel to separate agent traffic. The result gave brands visibility into this previously hidden problem, providing a quantifiable AXO score and a prioritized fix list. The platform processes over a million events daily with no lag, enabling Geck's customers to see exactly where agents fail and recover lost revenue.

Geck