Case Study: Major Social Network Provider Company achieves scalable, cost-effective search improvements with Appen

The social network provider was able to improve its search capability in a cost-effective and efficient manner by partnering with us

Major Social Network Provider Company needed to improve search functionality across people, posts, news and other content but its existing vendor couldn’t meet quality management and ramping demands. The company engaged Appen to provide search evaluation and relevance assessment services to diagnose and improve site search performance.

Appen ran an initial pilot with 80 U.S.-based raters evaluating news search, quickly exceeding quality expectations and refining guidelines, then scaled the program to nearly 1,200 raters across four markets working on 15 projects (social, video and image search, trending topics, query classification) within a year. Appen’s rapid global ramp-up, work-from-home model and search expertise delivered higher-quality data, cost-effective improvements to search capability and a repeatable model for faster market penetration.