Case Study: Leading Software and Hardware Company achieves greater map accuracy with Appen

The firm partnered with us to develop and execute a testing plan to meet its launch objectives

Leading Software and Hardware Company partnered with Appen to validate the accuracy of a confidential mapping app ahead of a major mobile OS release. The company needed in-market users across multiple major cities to verify walking and transit directions, but public surveying was impossible because the app was unreleased and using company employees was costly and lacked local expertise.

Appen delivered a customized testing plan using in-market raters—recruiting 10–15 testers per city, providing virtual onboarding, temporary local offices, dedicated devices preloaded with the app, strict screening and NDAs, and 24-hour tester replacements. As a result, the Leading Software and Hardware Company improved map accuracy across multiple markets before launch, accelerated testing timelines, gained more thorough local feedback, reduced field-testing costs, and maintained project confidentiality.