Case Study: Leading Social Media Company achieves improved content relevance with Appen

Leading Social Media Company - Customer Case Study

Leading Social Media Company partnered with Appen to improve content relevance through personalization. The customer needed a geographically and demographically diverse pool of raters, the ability to ramp global operations quickly, and strict data flow and quality controls to collect account-level training data for its news‑feed algorithms.

Appen ran a 500‑participant, four‑week pilot using a scalable onboarding module and an on‑demand crowd of raters who rated news items 24/7, developed task guidelines and quality plans, and rapidly ramped participants to meet daily and weekly data needs. The pilot turned into an ongoing program expanded to new markets; Appen’s diverse rater pool and continuous data flow enabled faster, more consistent model training, noticeably improved personalization aligned to the client’s user base, and created a repeatable process to address issues like news spam.