Case Study: Paraplanners’ Assembly boosts event sign-ups and conversion rates with Appeal Digital

Paraplanners’ Assembly increases event sign-ups with Appeal Digital, reaching 3,100 attendees and a 13.5% conversion rate

Paraplanners’ Assembly, a large not-for-profit community for UK paraplanners, faced challenges with a fragmented user experience. Their event registrations and resource library were hosted across multiple platforms, requiring several logins and creating confusion for members. Appeal Digital was enlisted to simplify this journey using WordPress.

Appeal Digital reimagined the website's functionality and structure using WordPress, integrating Eventbrite and Crowdcast to bring all content into one central location. This solution significantly reduced friction for users. As a result, Appeal Digital helped the client achieve an average event conversion rate of 13.5% and register over 3,100 attendees so far in 2024.

Paraplanners’ Assembly