Case Study: Michelmores modernises its WordPress website with Appeal Digital

Michelmores grows search visibility and impressions with Appeal Digital

The UK law firm Michelmores faced challenges with its large WordPress website, including rigid templates that slowed down changes, difficult content management, and a dated user experience. They enlisted the specialist digital agency Appeal Digital to modernize their site and improve how they managed their digital presence.

Appeal Digital rebuilt core areas of the site using WordPress's Gutenberg framework, giving Michelmores the freedom to create and adapt pages quickly without a developer. They also restructured the insights area with an updated UI and accessibility improvements. As a result, the new site is more agile and future-ready, with internal teams able to make edits with ease and search visibility continuing to grow.

Michelmores