Case Study: Hayes Parsons reduces admin and improves scalability with Appeal Digital

Hayes Parsons reduces admin and boosts scalability with Appeal Digital

The customer, Hayes Parsons, is a large independent insurance broker in the South West whose subsidiary provides insurance to market traders. They approached vendor Appeal Digital for custom software development to enhance their inconsistent online policy purchase journey, which failed to reflect their premium service.

Appeal Digital developed a custom, API-driven front-end solution that integrated with the Hayes Parsons WordPress site and their Genesys insurance software. This delivered a seamless customer experience and unlocked faster development cycles. The result was a superior purchase journey requiring far less administrative intervention, enabling greater scalability and growth for the customer.

Hayes Parsons