Case Study: AES Food Equipment achieves 397% increase in unbranded search impressions with Appeal Digital

AES Food Equipment boosts unbranded search impressions 397% with Appeal Digital

AES Food Equipment, a UK-based provider of food equipment and services, faced the challenge of expanding its market beyond abattoir supplies into broader food manufacturing. They needed a new website to service both UK and international clients with different ordering styles, capturing both direct sales and leads without causing customer confusion. Appeal Digital designed a WooCommerce website to address this complex requirement.

Appeal Digital implemented a solution featuring integrated quote functionality, allowing customers to seamlessly add products to a basket or a quote list. This prevented lost opportunities from complex international shipping. The result was a 397% increase in unbranded search impressions and consistent month-over-month growth in search rankings for key terms.

AES Food Equipment