Case Study: AB Dynamics grows online visibility with Appeal Digital's multi-language WordPress site

AB Dynamics boosts unbranded impressions 42% with Appeal Digital

AB Dynamics, a global leader in automotive testing solutions, approached vendor Appeal Digital with several challenges. Their website's structure was outdated after a period of growth, their applicant tracking system was not integrated, and their existing Craft CMS platform was reaching end-of-life for security updates.

Appeal Digital implemented a new multi-language WordPress site for AB Dynamics, integrating their applicant tracking system and performing a full content audit. The solution provided by Appeal Digital resulted in a 42% year-over-year increase in unbranded search impressions and the site moved up an average of 15 positions in Google within four months of launch, significantly improving lead generation.

AB Dynamics