Case Study: Privalia achieves 68% fewer production errors and 325% increased platform capacity with AppDynamics

Privalia Migrates to Microservices, Cuts Production Errors by 68% with AppDynamics

Privalia, a flash-sales eCommerce leader operating short, high-demand campaigns across Spain, Italy, Brazil and Mexico, faced a critical challenge: ensure uniformly fast, reliable user experiences despite varying networks, regional traffic spikes and a move to a microservices architecture. Delivering consistent responsiveness was essential to protect conversion rates and scale the business across diverse geographies.

Privalia migrated to microservices and deployed AppDynamics (Microservices iQ, Real User and Synthetic Monitoring, Business iQ and custom DevOps dashboards) to gain end-to-end visibility, compare releases, and trigger dynamic alerts. The result: a single source of truth for business and IT, 68% fewer production errors, a 325% increase in platform capacity to serve simultaneous users, and measurable business gains (a 32% load-time reduction corresponded to 12% more pages per session and higher conversions).

Privalia

Philippe Donon

Head of Core Platform and Performance Team