Case Study: BMW Group achieves global digital clarity and faster problem resolution with AppDynamics

How BMW gained a broad and deep view of the complex business ecosystem and drove innovation with AppDynamics

BMW Group, the century-old automaker, faced a tectonic shift as customers prioritized digital services—now influencing roughly 80% of buying decisions—creating demand for always-on, globally consistent connectivity across millions of vehicles. That shift, combined with complex partner ecosystems, APIs and regional data‑protection rules, stretched resources and raised the bar for performance and reliability.

By adopting AppDynamics as an "MRI of the enterprise," BMW gained end-to-end visibility into cloud services, APIs and networks, enabling proactive performance management and harmonized digital experiences worldwide. The platform freed developers from building monitoring tools, delivered actionable customer‑behavior insights, sped up problem resolution, and allowed BMW to reallocate resources to innovation and higher-quality digital features.

BMW Group

Guy Duncan

Vice President of Digital Services and Operations