Case Study: ExactTarget achieves rapid performance visibility and faster issue resolution with AppDynamics

ExactTarget selects AppDynamics to monitor marketing cloud performance

ExactTarget, the Marketing Cloud platform from salesforce.com, needed to ensure a consistent, high-quality experience for customers across a large, mostly .NET application footprint running on thousands of VMs. The environment was highly complex—mixing legacy and new technologies with many moving parts—which created a pressing need for sophisticated, fast-acting monitoring to detect and resolve performance problems.

ExactTarget deployed AppDynamics and had it running in about six hours, immediately surfacing previously undetected issues and low‑hanging fixes that produced rapid performance gains. The deep visibility enabled faster troubleshooting, tighter collaboration between development and operations, and measurable improvements in application behavior—delivering results within hours and improving QA and production operations.

ExactTarget

Kevin Siminski

Director of Infrastructure Operations