Case Study: DigitasLBi achieves real-time business insight and improved website performance with AppDynamics

DigitasLBi Gains Real-RTime Business Insight with AppDynamics and Business iQ

DigitasLBi, a global digital marketing and technology agency, was tasked by the Renault‑Nissan Alliance to relaunch 300 global websites and mobile platforms expected to handle about 4.5 billion views per year. The development team had no easy way to baseline application performance or quickly diagnose issues across this large, distributed environment.

They implemented AppDynamics as their application performance management solution, enabling engineers to pinpoint root causes of delays — including hidden DNS resolution problems — and monitor campaign performance in real time. As a result, site and platform performance improved, both DigitasLBi and the Renault‑Nissan Alliance gained shared transparency into operations, and business insights from live campaign data were revealed.

DigitasLBi

Peter Murray

Technical Architect