Case Study: Carhartt achieves a million‑dollar sales day and real‑time business‑IT visibility with AppDynamics

Carhartt Solves Business and IT Challenges with Business iQ

Carhartt, the century‑old workwear brand, was expanding from a wholesale model into retail and direct‑to‑consumer eCommerce and needed IT systems that could scale globally and support real‑time sales. The shift from long wholesale sales cycles to instant online transactions exposed gaps in application performance and visibility, requiring a single source of truth for both business and IT teams.

Carhartt deployed AppDynamics Business iQ to monitor application performance and key business processes (orders, inventory, checkout) with real‑time dashboards. On Cyber Monday the team used those dashboards to fix an order‑processing issue in ten minutes, prevent promotional stockout problems, and record its first million‑dollar sales day; the rollout improved application performance, aligned IT and business decision‑making, and set the stage for wider use and automation.

Carhartt

John Hill

Chief Information Officer