Case Study: Carhartt achieves full-stack observability and saves millions by preventing outages with AppDynamics

Carhartt delivers frictionless customer experiences with complete visibility from AppDynamics

Carhartt, the 132-year-old workwear brand, faced a modern IT challenge: rapid growth and a move to cloud-first systems had created a complex hybrid environment—on-prem ERP, cloud-based inventory and third‑party e-commerce—without unified visibility. Limited insight into critical applications (notably its MSO inventory system) meant even brief outages could cost millions and disrupt customer experience, leaving IT teams firefighting without clear root‑cause data.

Carhartt implemented AppDynamics for full‑stack observability and Business iQ to unify application, database, and network monitoring across SAP, e‑commerce, middleware and cloud instances. The company gained real‑time 360° visibility, eliminated costly downtime (saving millions), reduced overhead and OpEx by over $500,000, and accelerated issue resolution—restoring MSO performance and enabling proactive, business‑focused operations.

Carhartt

Tim Masey

Vice President, IT Infrastructure & Security