Case Study: Surfline achieves 100% iOS feature awareness with Appcues

Surfline reaches 100% of iOS users with monthly updates using Appcues

Surfline, a leading surf forecasting app, faced the challenge of ensuring its users discovered new features within its data-rich mobile application. Without a scalable way to surface monthly updates, their shift to a product-led growth strategy was hindered. They turned to Appcues to solve this problem.

Using Appcues Flows and Mobile features, Surfline implemented a solution to create guided, in-app journeys for every release. This allowed them to announce updates contextually without engineering help. The results were significant, achieving nearly 100% awareness of monthly feature updates among their iOS users and driving improved product sentiment and user engagement. Appcues became central to their growth strategy.

Surfline

Leif Harder

Growth and Product Marketing Manager