Case Study: Surfline achieves 100% iOS feature awareness with Appcues

Surfline reaches 100% of iOS users with monthly updates using Appcues

Surfline, a leading surf forecasting app, faced the challenge of ensuring its users discovered new features within its data-rich mobile application. Without a scalable way to surface monthly updates, their shift to a product-led growth strategy was hindered. They turned to Appcues to solve this problem.

Using Appcues Flows and Mobile features, Surfline implemented a solution to create guided, in-app journeys for every release. This allowed them to announce updates contextually without engineering help. The results were significant, achieving nearly 100% awareness of monthly feature updates among their iOS users and driving improved product sentiment and user engagement. Appcues became central to their growth strategy.

Surfline