Case Study: North One increases APY conversions with Appcues

North One boosts APY conversions by 25% with Appcues

North One, a financial technology company, faced a challenge launching a new high-interest APY offer before a critical deadline. With limited engineering capacity, they lacked an in-app experience to help users track their progress toward unlocking the offer, which risked low customer engagement. Using Appcues, specifically its mobile Embeds feature, the product marketing team was able to build a solution without relying on developers.

Appcues enabled North One to implement a personalized progress bar that pulled in real-time user data. This solution resulted in a 25% increase in conversions on the APY offer and a 36% increase in account funding. The Appcues embed also successfully improved user awareness and card transactions, proving to be a highly effective tool for driving core business goals.

North One