Case Study: Zywave increases feature adoption by 80% with Appcues

How Zywave increased feature adoption by 80% by A/B testing in-app patterns

Zywave, a leader in insurance technology, wanted to improve onboarding for insurance agents who were struggling to connect with preferred carriers to get quotes. Using Appcues, the team looked for a better way to guide users through this key workflow and boost feature adoption.

Appcues helped Zywave replace a less effective Slideout with a persistent Pin hotspot that triggered a Tooltip with in-product instructions and support. The change led to an 88% success rate versus 49% for the Slideout, nearly doubled workflow completions in less than a week, and supported an 80% increase in feature adoption.

Zywave

Alee Koney

Lead Instructional Designer