Case Study: Toast boosts ARR, product adoption, and campaign responses with Appcues

How Toast uses Appcues to deliver personalized user experiences

Toast is an all‑in‑one POS and restaurant management platform serving the food service and hospitality sector. When email became less effective, Toast needed a way to deliver timely, personalized content from their knowledge base directly inside the product and to target very specific customer segments without relying on engineering.

Since 2015 Toast has used Appcues to create hyper‑segmented, in‑product experiences—using hundreds of user properties (like device type) to show contextual slideouts and flows. The approach boosted product adoption and incremental ARR, enabled promotions that drove as much as 50% of event responses, and let marketing build and publish personalized experiences in hours instead of weeks.

Toast

Cameron Olshanksy

Customer Marketing