Case Study: Text-Em-All transforms its roadmap with 1,000+ customer responses in 48 hours using Appcues

How Text-Em-All transformed their roadmap with 1,000+ customer responses (in just 48 hours)

Text-Em-All, a mass messaging platform for personalized, informational, and emergency communications, needed a faster way to understand customer priorities and inform its product roadmap. Using Appcues, the team wanted to gather feedback at scale instead of relying on slower surveys, interviews, and manual review of feature requests.

Appcues helped Text-Em-All turn a simple feedback flow into a multi-step survey with modals, focused questions, and follow-up links to their feedback forum. In just 24–48 hours, Text-Em-All received over 1,000 customer responses, giving the product team clear evidence to rethink roadmap priorities and validate demand for a feature they had been unsure about.

Text-Em-All

Ron Kinkade

Head of Marketing