Case Study: Take.net achieves 124% increase in activation and 9.7× faster time-to-value with Appcues

How Take used Appcues to increase activation by 124% and reduce time to value by 9.7X

Take is a Brazil-based conversational platform company whose BLiP product helps businesses build and manage chatbots across messaging channels. They faced a steep onboarding drop-off — only a 28.45% activation rate, with ~55% of users abandoning after creating a bot — and a long median time-to-value of 1.1 hours.

Using Appcues, Take launched a personalized multi-step onboarding flow (welcome modal, targeted tooltips for creating, naming, building, publishing and testing the bot, plus a follow-up slideout). Within two months activation rose to 63.74 (a 124% increase), dropout at the publish stage fell to under 11% and at testing to ~1%, and median time-to-value dropped from 1.1 hours to 6.8 minutes (9.7X faster). They now use Appcues for ongoing growth experiments and persona-driven experiences.

Take.net

Guilherme Valadares

Product Marketing Manager