Case Study: Tactical Arbitrage increases live attendance by 60% with Appcues

How Tactical Arbitrage increased live attendance by 60% using in-app banners

Tactical Arbitrage, an Appcues customer, needed a better way to get webinar and live coaching registrants to actually attend their weekly customer classes. They had previously used in-app flows to send reminders, but wanted a more effective solution to boost attendance for these important training sessions.

Appcues helped Tactical Arbitrage test in-app banners as a reminder five minutes before class, targeted to registered users and linking directly to the Zoom class page. By switching from flows to banners, Appcues helped increase live attendance by more than 60% on the classes tested, and the team continued using banners as a result.

Tactical Arbitrage

Jeff Campbell

Customer Engagement Coordinator