Case Study: Storyboard That achieves 112% higher free trial conversion with Appcues

How StoryboardThat increased free trial conversion by 112% using Appcues

Storyboard That, an online platform for creating visual storyboards, was looking to improve its 14-day free trial-to-paid conversion rate but had limited engineering resources to build and test onboarding changes. The team wanted a way to help new users quickly see value without adding extra work for its small 6-person engineering team, and turned to Appcues for help.

Storyboard That used Appcues to launch code-free onboarding experiences, run A/B tests, and target new dashboard users with contextual messaging while tracking behavior through Google Analytics. With Appcues, the company more than doubled free trial conversion, increasing the rate by 112%, and the team said the results came far faster than traditional multi-month projects.

Storyboard That

Aaron Sherman

Founder and Chief Executive Officer