Case Study: SourceDay automates beta engagement and feedback collection with Appcues

How SourceDay stopped chasing users and let their beta run itself

SourceDay, a supply chain software company, needed a better way to launch features and run beta programs for a mixed user base of highly technical and less technical customers. The team used Appcues to bridge the gap between complex features and user adoption, while reducing the heavy manual effort required to chase users, manage engagement, and collect feedback.

Using Appcues Workflows, SourceDay automated beta communications with behavior-based triggers, branching logic, email nudges, and embedded survey and Calendly links. Appcues helped SourceDay streamline invitations, drive engagement, and gather feedback with minimal manual intervention, freeing up time for a lean team and improving the beta experience end to end.

SourceDay

Lisa Furler

Product Enablement Specialist