Case Study: ProfitWell achieves 20% higher first-week retention with Appcues

How ProfitWell used Appcues to increase first-week retention by 20%

ProfitWell, an industry-standard BI platform for retention and monetization, was struggling with user onboarding and slow activation. Neel Desai needed a way to improve engagement and keep new users in the product longer without depending on developers for every in-app update, so the team turned to Appcues.

Using Appcues’ Flow Builder, ProfitWell quickly created multi-step onboarding flows and branded them to match the product, with a one-time installation that took just 15 minutes to publish. Appcues helped ProfitWell take control of in-app messaging and, within two months, improved first-week retention by 20% while reducing strain on engineering resources.

Profitwell

Neel Desai

Product Manager