Case Study: ProdPad achieves an 80% reduction in trial-to-paid period with Appcues

How ProdPad Used Code-Free User Onboarding to Decrease Their Trial-to-Paid Period by 80%

ProdPad, a product-management platform that helps customer-centric companies capture feedback and prioritize product development, faced a scaling problem as trial signups surged. Intercom live chat became overwhelming and their open-source tour (Joyride) required developer time and created a jarring user experience, leaving onboarding inconsistent and tying up support and engineering resources.

By adopting Appcues, ProdPad’s Head of Customer Success built branded, code-free product tours, in-app release modals (with a refresh CTA), slideouts for demos/masterclass content, and feedback forms — all without developer involvement. The changes cut the average trial-to-paid period from 8 weeks to 2 weeks (an 80% reduction), accelerated free-to-paid conversions by 400%, and freed up significant time for both customer success and engineering.

ProdPad

Andrea Saez

Head of Customer Success