Case Study: OneTable accelerates host onboarding by 31% with Appcues

How OneTable accelerated onboarding for their hosts, slashing time by 31%

OneTable, a North American nonprofit that helps people build a meaningful Shabbat dinner practice, needed to improve a lengthy host onboarding process. Its traditional approach—sharing a welcome video via YouTube and following up by email—created delays and added support burden for new hosts. OneTable used Appcues to turn the process into an in-platform onboarding experience.

With Appcues, OneTable launched a Welcome Flow that let hosts watch the video and respond inside the product, added precise targeting, and created a reminder version for users who clicked “Remind Me Later.” The result was less support email volume, a 50% completion rate on both flows, and a 91% engagement rate among users who started the flow. Most importantly, Appcues helped OneTable reduce the average time from watching the video to hosting their first dinner from 52 days to 36 days, a 31% improvement.

OneTable

Pammie Shapiro

Director of Program