Case Study: MYOB achieves 21% higher new user activation with Appcues

How MYOB increased new user activation by 21% with thoughtful, personalized onboarding

MYOB, a business management platform, needed to improve onboarding because too many new users were stalling before reaching their “aha” moments, and their setup rate was hovering around 14%. They turned to Appcues to create a more personalized onboarding experience that would help users get set up faster and improve retention.

Using Appcues checklists, surveys, guided Flows, and tooltips, MYOB rebuilt onboarding around each user’s experience level and product needs. The result was a 21% increase in global setup rate across core product lines, with some checklists reaching over 40% completion and helping thousands of users reach key activation milestones sooner.

MYOB

Kiran Raszka

Senior Product Designer