Case Study: Litmus achieves 2100% increase in feature adoption with Appcues

How Litmus used Appcues to increase feature adoption by 2100%

Litmus, a provider of email design and marketing tools used by over 250,000 customers (primarily SMB e‑commerce teams), needed to grow and retain users by helping them discover value faster. Email blasts and blog posts weren’t driving feature adoption, so the growth and retention teams wanted an omnichannel, in‑product approach that allowed targeted messaging and rapid experimentation without heavy engineering resources.

Using Appcues to segment audiences and deliver in‑product announcements, tooltips, and experiments, Litmus ran dozens of tests in the first three months and achieved dramatic results — up to a 22× (about 2,100%) increase in feature adoption. For example, a Process HTML tooltip converted 62% of viewers versus 2% in the control, and a targeted Proof announcement converted 20% of non‑users; overall, teams could iterate faster, place features more strategically, and improve growth and retention with less engineering effort.

Litmus

Tanya Littlefield

Director of Retention and Engagement Marketing