Case Study: GoToWebinar achieves 77% activation, 10× beta opt‑in, and reduced support load with Appcues

How GoToWebinar improved activation, increased beta opt-in, and seamlessly migrated to a new UI with Appcues

GoToWebinar, a self‑service webinar platform from LogMeIn, needed to get new users to value quickly, boost beta sign‑ups, and migrate thousands of users to a redesigned interface without increasing support volume. Email invitations were underperforming for beta recruitment, and the team wanted a scalable way to guide users through multi‑step scheduling and the new UI.

Using Appcues, GoToWebinar added native walkthroughs, ran targeted in‑app beta campaigns, and deployed a Quick Tips widget with on‑demand guidance. Within six months activation rose to 77%, in‑app beta opt‑in hit 5% (about 10× the email rate), and support calls didn’t spike during the UI migration; 84% of migrated users saw the Quick Tips link and 40% opened it to self‑serve.

GoToWebinar

Tanya Jacob

Senior Product Marketing Manager