Case Study: GetResponse boosts activation and adoption with Appcues

How GetResponse boosted activation and adoption

GetResponse, the all-in-one online marketing suite used by 350,000 customers worldwide, needed to improve new user activation and feature adoption in its product-led trial model. The team turned to Appcues and its Click-to-track and Events Explorer tools to better understand how users were engaging with the product and where they were getting stuck.

Using Appcues, GetResponse built a data-driven onboarding flow that guided users down the most successful path in the email editor and later used the same approach for its Website Builder launch. The results were strong: new email creation increased by 60%, email sends rose by 16%, and Website Builder adoption improved by about 5%, while the product launch timeline was accelerated.

GetResponse

Tom Barragry

Product Marketing Manager