Case Study: FullStory boosts user activation with Appcues

How Fullstory increased activation with personal, role-based messages—in and out of the app

FullStory, the behavioral data platform, wanted a way to activate new users without overwhelming them by tailoring onboarding for different roles like engineers, product managers, and support teams. Using Appcues, FullStory needed a scalable way to deliver personalized, timely guidance in-app and by email.

Appcues helped FullStory implement role-based Workflows and segmented, time-delayed messages that linked users back into the product with clear, actionable CTAs. The results included open rates above 30%, click-through rates of 5.2%, and a 3.1% absolute increase in activation for product managers, showing stronger engagement and improved user activation at scale.

FullStory

Kailee Urban

VP of Global Customer Support + Digital Success