Case Study: Firstbird (Europe’s leading employee referral program) achieves scalable, personalized in-app UX and faster onboarding with Appcues

How Firstbird uses Appcues for UX personalization

Firstbird, a leading European employee-referral platform, needed a scalable way to deliver custom branding and messaging for individual enterprise accounts but found building in-house personalization would create cross-team bottlenecks and slow product work. Personalization was stalled until Product Manager Markus Hafeliner adopted Appcues to avoid heavy engineering involvement.

Using Appcues’ WYSIWYG editor, targeting, and segmenting by subdomain, Firstbird enabled non-technical teams to publish tailored in‑app messages and run experiments quickly—e.g., a GDPR re-engagement modal published in half a day and seen by thousands. The result: faster onboarding, richer in‑app feedback via targeted surveys, low-cost MVP testing, reduced development time, and stronger customer engagement and product decision-making.

Firstbird

Markus Hafellner

Product Manager