Case Study: Feefo achieves a seamless, low-risk redesign launch with Appcues

How Feefo used Appcues for a seamless redesign launch

Feefo, a customer review and feedback company, faced a stalled user experience after years of incremental UI changes and decided to undertake a full redesign of the Feefo Hub. Because major interface changes risk churn and their product team had limited bandwidth, they needed a way to communicate with users, collect feedback, and let people opt in or revert without a heavy engineering lift.

They used Appcues to run in‑app teasers, opt‑in/opt‑out flows, and short questionnaires during a phased rollout, enabling non‑technical team members to manage messaging with minimal coding. This approach let Feefo gather timely satisfaction data, fine‑tune the redesign before full release, ease users into the new Hub, and minimize disruption during the launch.

Feefo

Neil Terry

Product Manager