Case Study: CMAP achieves 300% increase in feature adoption with Appcues

How CMAP improves feature adoption with Appcues

CMAP is a SaaS provider of enterprise project-management software for professional service firms that ships roughly 20 feature updates every two weeks. Despite frequent improvements, CMAP’s segmented email announcements weren’t reaching the right users and drove less than 5% feature adoption; customers often missed updates and continued to request help for issues already addressed.

To fix this, CMAP adopted Appcues to deliver contextual, in-product announcements and guided modals (e.g., the Grab Fee Estimator walkthrough). The easy-to-use, targeted flows created immediate engagement—feature opt-ins rose to about 20% (a 300% increase), customers reported discovering and using new features, and CMAP is now exploring in-product onboarding to reduce on-site training and accelerate growth.

CMAP

Tom Rains

Implementation Consultant