Case Study: Circa achieves a 370% surge in customer feedback with Appcues

How Circa ignited a 370% surge in customer feedback with in-app NPS

Circa, which helps companies build more diverse, innovative, and high-performing teams, was struggling to get users to respond to feedback requests. Using SurveyMonkey, the team had only 85 survey responses, and they needed a better way to capture user sentiment. Appcues helped Circa move feedback collection into the product with in-app NPS.

With Appcues NPS, Circa made it easy for users to respond in the moment and monitor feedback in real time. The result was a jump from 85 to 440 responses in one quarter, a 370% increase, while also enabling faster routing of responses and a stronger proactive feedback loop.

Circa

Lashona Boyd

Product Manager