Case Study: Circa closes the feedback loop with automated follow-ups using Appcues

How Circa closed the feedback loop with automated email follow-ups

Circa, a company that helps organizations build more diverse, innovative, and high-performing teams, used Appcues to run in-app NPS surveys and quickly saw a 370% surge in customer feedback. Their challenge was not just collecting responses, but turning that feedback into meaningful action at scale and showing users that their input mattered.

Using Appcues Workflows, Circa automated personalized follow-up emails triggered by NPS scores. Promoters received thank-you and review-request emails, while detractors got thoughtful outreach to share more details. This helped Circa close the feedback loop, uncovered training and onboarding gaps, and informed a new onboarding flow and stronger support strategy, all without manual effort.

Circa

Lashona Boyd

Product Manager