Case Study: Bynder speeds sales and drives self-service SQLs with Appcues

How Bynder increased the speed of sales with a self-service product demo

Bynder, a leading Digital Asset Management provider, relied entirely on personalized, up-to-2-hour sales demos—a time-consuming, hard-to-scale process that kept prospects from exploring the product on their own and often left them confused by the platform’s many features. As the company grew, leadership realized this approach was losing potential clients and overusing sales resources.

Bynder built a 14-day self-service demo and added Appcues-powered onboarding, guided tours, hotspots, and in-product surveys to steer users through key features and collect feedback. The new approach sped the MQL→SQL pipeline by 9%, delivered nearly 20% of SQLs from the self-serve channel, achieved an 80% “helpful” rating on tutorials with a 60% survey completion rate, and reduced later sales hand-holding as prospects arrived more informed.

Bynder

Ariel Long

Growth Hacker