Case Study: AdRoll achieves onboarding and retention of 35,000+ users with Appcues

How AdRoll's growth team uses Appcues to onboard and retain over 35,000 users

AdRoll, an ad retargeting platform serving over 35,000 self-serve SMB customers, faced a scaling challenge: users didn’t want intrusive sales outreach and many never completed key onboarding steps (about 30% hadn’t created a conversion segment), limiting their ability to see product value. The growth team needed a faster, autonomous way to run experiments and improve onboarding, upsell, and retention without slowing other teams.

By adopting Appcues, the growth team could build, launch, and measure in-product experiences independently. Targeted prompts drove users to create conversion segments (unlocking the “aha” moment), in-context upsell modals and tooltips produced a 3x higher conversion than email, and a pause interceptor collected feedback that triggered 100% customer-success follow-up — together boosting activation, cross-product adoption, and retention across the customer lifecycle.

AdRoll

Peter Clark

Head of Growth