Case Study: AdRoll achieves better onboarding, upselling, and retention with Appcues

How AdRoll's growth team onboard and retain over 35,000 users

AdRoll, a marketing and advertising platform, needed a better way to onboard and retain self-serve SMB customers without relying on intrusive sales outreach or heavy email campaigns. Using Appcues, the growth team wanted a more personalized, in-product experience to help users reach activation faster, understand product value, and stay engaged.

Appcues enabled AdRoll to build and track onboarding experiments independently, launch cross-sell flows, and replace low-performing emails with in-product surveys for users who paused campaigns. The results included stronger engagement across onboarding, upselling, and retention, plus a 3x higher conversion rate through Appcues than through a cross-sell email in another tool.

AdRoll

Peter Clark

Director of Growth