Case Study: Accelo achieves 253% increase in help guide interaction and scales customer success with Appcues

How Accelo scaled customer success and support and increased help guide interaction by 253%

Accelo is an operations‑automation platform for small and medium businesses that helps teams manage projects, sales, tickets, and retainers. With a diverse user base across industries and skill levels, Accelo needed to scale customer success and support by delivering contextual, in‑product guidance to improve onboarding, feature adoption, and self‑service.

Accelo implemented Appcues flows—welcome modals, module‑specific “Learn” buttons, hotspots and tooltips—to surface walkthroughs, videos and help guides at the right moments. The rollout drove rapid results: a 48% increase in new feature activation and a 253% increase in help‑guide interaction, with module pageviews up 45–126%, tutorial views up 198%, and tooltip‑driven blog views up 253% (18% tooltip→blog conversion versus a 3–4% email CTR).

Accelo

Lawrence Barreca

Customer Success Technical Content Manager