Case Study: Hotjar increases installations by 26% with Appcues onboarding checklists

Hotjar increases installations by 26% with Appcues

Hotjar, an analytics company, wanted to increase user engagement by moving away from a generic onboarding process. Their challenge was to help new users more effectively discover value and install their product. They partnered with Appcues to implement a more personalized onboarding experience.

The solution from Appcues involved using checklists to create a tailored onboarding journey. Hotjar presented users with a question about their expertise level and then served them a Beginner, Intermediate, or Advanced checklist. This simple personalization resulted in a 26% increase in installations for users who completed the question.

Hotjar