Case Study: Hotjar drives 300+ beta users with Appcues

Hotjar drives 300+ beta users with Appcues

Hotjar, a company providing Product Experience Insights, faced the challenge of generating pre-launch excitement and recruiting beta testers for a new feature. They partnered with Appcues to create an efficient in-app signup process.

Using Appcues Flows to build a quick two-step slideout, Hotjar presented potential launch messaging to highlight the feature's value and collect interested users. This solution allowed them to test messaging while building their beta list. With Appcues, Hotjar recruited over 300 beta users in less than three weeks, successfully validating interest and streamlining their recruitment process.

Hotjar