Case Study: AdRoll drives conversions and boosts integration adoption with Appcues

AdRoll’s Growth Team’s Secret Weapon to Drive Conversions

AdRoll, a retargeting ad tech company in its Scale stage, needed a faster way to run frequent in‑product growth experiments without tying up engineering resources. Peter Clark’s Growth team wanted to use modal windows to drive activation and engagement, but development sprints and engineers’ focus on core features made rapid iteration impractical — so they looked for a self‑service solution.

They implemented Appcues, a drag‑and‑drop modal tool that 18 team members use to run targeted, multilingual in‑app messages (33 modals live to date) and roll out new content weekly. The results were strong: a MailChimp integration campaign drove a 60% adoption rate with thousands converting, typical modals convert about 20% of viewers, and the tool reportedly saved months of engineering time while enabling dozens of other successful growth and internal-communication campaigns.

AdRoll

Peter Clark

Head of Growth