Case Study: Bricomarché strengthens omnichannel loyalty with Appchance's Flutter mobile app

Bricomarché launches a Flutter loyalty app for iOS and Android with Appchance across 280+ entrepreneurs

Bricomarché, a major DIY chain store and part of the Les Mousquetaires group, aimed to strengthen its omnichannel strategy by creating a mobile loyalty app to enhance customer experience. The challenge was to move beyond tangible loyalty tokens and provide a convenient platform for offers and notifications. They partnered with Appchance, who utilized their product design and mobile app development services to address this need.

Appchance developed the solution using the Flutter framework to build a cross-platform application for iOS and Android. The process began with collaborative workshops to agree on UX mock-ups and user flow, resulting in an app boasting a clear UI and intuitive UX. The implemented solution includes a virtual loyalty card, product catalogues, vouchers, and a store locator. The app has received favorable user reviews since its launch, and development continues with a sales module planned for introduction.

Bricomarché